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There is a barrel water purifier pain point frequent, no bucket water purifier is expected to open a new era

The concept and slogan of bucketless water purification has actually appeared for several years, but for ordinary people, the concept of bucketless water purification has not entered the vision of many consumers. According to the "2019 China Water Purifier Industry Development Report", in 2018, China's water purification equipment market reached 14.35 million units and 38.6 billion yuan, of which barrel water purifiers accounted for a larger proportion than barrelless water purifiers. .

Water purifier

China's first generation of household water purification equipment is basically a bucket water purifier. The people who have used it have a deep understanding, and it is inevitable that yellowing and a large amount of dirt will remain in the water storage bucket for several years. Moreover, if the service life is too long, harmful substances will be generated, causing secondary pollution of drinking water, and the "water purifier" is likely to become a "sewage device".

Of course, compared with the secondary pollution of drinking water, the potential explosion hazard caused by insufficient pressure is even more shocking. In recent years, the news of the water purifier explosion has been reported in the newspapers. Most household water purifiers are equipped with a water purification pressure tank that does not have an automatic pressure relief valve. The machine continues to work in water when the pressure tank is full of water, and this kind of explosion barrel tragedy may occur.

Based on the pain point of the bucket water purifier, the bucketless water purifier came into being. The water quality is fresh, beautiful, small, and large. The continuous upgrading of consumers has made the barrelless water purifier the focus of consumers and the industry.

In fact, as early as a few years ago, many companies, such as Midea, Haier, A.O. Smith, and Gion, have launched new products without barrels of water purifiers, and they have taken the lead in the market in advance.

In 2013, the United States launched the anti-infiltration barrelless water purifier under the smart net spring cabinet, the ready-to-drink system, want to drink and drink. In 2015, Haier released the platinum-over-HRO500-4 reverse osmosis water purifier, which removed the water storage tank and made it more compact and refined.

As a promoter of no-barrel traffic, A.O. Smith has introduced a number of non-bucket water purifier products. The newly developed reverse osmosis water purifier 3000F1 has two core technologies: “patent high-efficiency film winding process” and “core integrated supercharging system with high quality performance”, which makes the flow rate increase to 3L/min, and the water output is fast and the water volume is large.

It can be said that the water output flux and water production speed of the barrelless water purifier is much higher than that of the early years, that it has considerable advantages.

Industry insiders said that this year's bucketless water purifier is expected to open a new era. At present, the non-barrel water purifier has attracted the attention of major e-commerce companies such as Suning Tesco and Jingdong.

On July 30th, the theme was “Farewell to the Future of the Bucket”. The No-Bag Water Purification Alliance Summit was held at Suning Headquarters. At the meeting, Liu Sai, president of Suning Tesco Group's kitchen and bathroom home improvement company, said that during the 818 period, Suning will completely remove the first- and second-tier offline market with barrel water purifiers. This is the first step after Suning established the No-Barrel Renewal Alliance and announced the full removal of the barrel water purifier at the end of 2019. It also means that Suning has taken another step on the road of promoting the development of non-bucket water.

On May 29th, Jingdong United Nations established a “no barreling alliance” for well-known brands in the field of clean water. At the meeting, the person in charge of the health appliances category of Jingdong Household Appliances Small Appliances Division flashed that Jingdong will help the water purification enterprises to promote the upgrading of water purification equipment and lead the new trend of the water purification industry.

According to relevant data, in the first half of 2019, the water filter products without barrel function exceeded 70% on-line or offline, and increased by more than 10% year-on-year.

With the increase in the number of companies involved and the increasing R&D of non-barrel water purification products, it is expected that the market penetration rate of the barrelless water purifier will be further expanded and the proportion in household water purifiers. It will also increase year by year.

 

 



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